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The Stoke goalkeeper Asmir Begovich is desperate to take advantage of Chelsea’s offer to be Peter Cech’s deputy, and says that he is very annoyed with the treatment he has received from Stoke since his arrival.

Bogovic’s agent, Will Sherling, said yesterday: “Asmir feels betrayed and let down by the club. He didn’t refuse to play against Shrewsbury and anyone who knows him knows he would never do that.

Chelsea started their partnership with Adidas back in 2006 and are now halfway through their present 8-year contract, but as the quality of the merchandise supplied is extremely popular, there is no reason why they could not remain in close contact for the forseeable future.

As Herbert Hainer from Adidas said at the time: “Adidas has a policy of working with the very best and we believe Chelsea Football Club represents just that,”

Chelsea are cruising at the top of the table and should have had another tennis score against a Stoke City side that were desperate not to get another 7-0 drubbing like the end of last season. They managed to hold Chelsea to just 2-0 but not because Chelsea were lacking in chances.

The Chelsea coach Carlo Ancelotti says that he would have had zero success last season if he hadn’t had Ray Wilkins around to act as his interpreter.

Ancelotti said: “One of the reasons I fit into the locker room was thanks to the fundamental role played by Ray Wilkins, my number two and my friend. It’s one thing to translate words – plenty of people can do that – but translating feelings is the gift of only a select few.

West Brom could not have got a harder start to the Premiership experience by being given a visit to Stamford Bridge, where the Double winners are nigh on invincible.

Chelsea ended last season with a 8-0 win over Wigan at the Bridge, and they carried on the same fashion by hitting six past West Brom. Although Florent Malouda opened the scoring in the 5th minute, Didier Drogba scored yet another hat-trick in his quest for a second consecutive Golden Boot, just as he did against Wigan.

The ex-Chelsea midfielder Roberto Di Matteo had some fantastic times at Stamford Bridge as a player, but he doesn’t live in the past and only wants to concentrate on being successful with West Brom this season.

Di Matteo won many medals with Chelsea, including an FA Cup medal when he scored the fastest goal ever in the Final, but he doesn’t even keep them at home. “My father has all my medals. I’m not the kind of person to keep those sorts of things.” he said.

The Chelsea boss Carlo Ancelotti admitted before the Community Shield that Chelsea were far from ready to start the Premiership season, but the makeshift team played quite well considering, but Man Uniteds defending was equal to the task.

The Chelsea midfielder Frank Lampard says that the team’s aims are the same as every other season, but thinks it will be more difficult to win the title again this year, as everyone will be desperate to beat them!

He said: “The expectations ­remain the same.

“You know when you are going into a new campaign with Chelsea that you are under pressure to deliver.

Chelsea finished their tour of Germany last night with yet another defeat, this time in Hamburg. It was a comedy of errors yet again as every goal was more due to defending mistakes rather than attacking qualities.

Michael Essien did well to take advantage of a terrible back pass to give Lampard the opening goal, and Petric pounced on a Yuri Zhirkov backpas to level the scores.

Reigning Premier League champions Chelsea will have their eyes on the ultimate prize this season as they look to land the sole trophy to elude them in the Roman Abramovich era – the UEFA Champions League as well as retaining their status as English champions.

Last season